“Barbour's most successful advertising ever”, according to Barbour MD Steve Buck.
Their first foray into technical, non - waxed products for the field sportsman completely sold out and saw customers quoting the ads headlines at point of purchase.

Barbour campaign by Duncan Moffat Barbour campaign by Duncan Moffat

Edelle are an independent furniture store in Oldham surrounded by competition from large multiples like CSL, they needed a local campaign to make them stand out.
Real furniture attached to 48 sheet sites around town did the trick.

Edelle campaign by Duncan Moffat

Rohan down jackets aren't filled with hot water. But they are filled with the next best thing. Down jackets don't get any warmer than this.

Rohan campaign by Duncan Moffat

Slimsteady dermal patches repress the appetite, making it easier to stick to a diet.

Slimsteady  campaign by Duncan Moffat

Berghaus Extrem Light. Unbelievably light clothing, rucsacs and footwear.

Berghaus campaign by Duncan Moffat Berghaus campaign by Duncan Moffat

Specialising in larger bra sizes, DD to JJ, Silhouette had been languishing on the sidelines for a decade and needed to radically modernise it's offering.

Silhouette campaign by Duncan Moffat Silhouette campaign by Duncan Moffat

Berghaus Quantum. A new range of packs with a tough exo-skeletal shell.

Berghaus travel range campaign by Duncan Moffat

Berghaus travel range.

Berghaus travel range campaign by Duncan Moffat

Barbour Footwear. Promoting a new range of wellies to the serious outdoor enthusiast.

Barbour Footwear campaign by Duncan Moffat Barbour Footwear campaign by Duncan Moffat Barbour Footwear campaign by Duncan Moffat

Berghaus. To show how footwear, clothing and equipment are engineered to be more comfortable by working with the biochemical and biomechanical functions of the human body.

Berghaus campaign by Duncan Moffat Berghaus campaign by Duncan Moffat Berghaus campaign by Duncan Moffat

Establishing campaign for Craghoppers. Real people endorsing key products.

Craghoppers campaign by Duncan Moffat Craghoppers campaign by Duncan Moffat